Villani Jewellers

The Brief: Elevate our social media presence and create content locally that is on-brand, showcasing our manufacturing work that happens in-house and capture our direct-to-customer product sales in our boutique.

With over two decades of experience in the jewellery manufacturing industry, Michael and Paula Villani create timeless pieces and heirlooms that are custom-made for their clientele. Over the past months, our team have become an extension of the Villani family by bringing forward the passion and care the Villani team have into the online world.

Creating new content monthly with keeping on trends and on brand with a strategy and management plan to match, the Lexicon team have assisted Villani in breaking new ground online. From showcasing new products on socials organically which has led to direct sales, to increasing visibility of the manufacturing process and eye for detail that reflects the Villani brand.

By softening the Instagram grid and creating consistent on-brand content that speaks volumes, the Villani Jewellers empire continues to thrive and make new waves in the industry.