ThirtyNiners

The Brief: Create a brand identity and digital presence for a new collective of forward-thinking business owners in South Australia who want to drive change and influence policy in the State.

Attracting business owners 40 years and under to join, connect, and collaborate on change-making in South Australia means creating a brand that's as equally powerful and dynamic as they are. ​

Working closely with key stakeholders in the South Australian Chamber of Commerce (previously Business SA) to create the ThirtyNiners brand identity, brand strategy, and social media strategy via LinkedIn and Instagram, Lexicon executed a high-quality brand ready for launch within 5 weeks.

ThirtyNiners brand strategy was integral to the success and appealing to the right audience, considering there are only 40 spots available, the members have been hand-picked and CEO-endorsed by the Chamber. Capturing content during gatherings and events, while managing socials with captivating captions, Lexicon grew the Instagram audience organically and helped bring on new members during this time.